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= __Business Studies Marketing__ __Airline Marketing Campaign__ Before embarking upon this task read carefull through your task sheet (link). Be careful not to jump in and begin before thinking about what the task entails and understanding the key concepts associated with the task. You should refer to the 'assigment help'(link) handout available in the library as well as the HELP pin board for ideas on tools to assist you with your assignment (See picture below) __Key Terms__ Viral Marketing: Marketing: Product: Price: Place: Promotion: __Reference Resources__ **Encyclopedia Britanicca Online: See Moodle** **Encyclopedia Britanicca in Print:** __Print Non-Fiction Resources (Located in the 600's)__ **Superbrands:** **Business Studies in Action:** **QANTAS Case Study:**   __Internet Resources__ **Learn Marketing This resource contains text, slideshows and videos to assist in explaining key marketing concepts.** **[|Nivea Case Study] This case study whilst displaying a different industry will give you an idea of what is expected in realtion to your assignment** **[|Marketing Magazine] This up to date resource has a search engine which you can use to search for up to date and current marketing initiatives** NetMBA Simple and easy information QANTAS Tiger Airways Virgin Blue [|How to write a Business Report] [|Marketing Case Studies]   =